An important part of recruitment is marketing your company and vacancies in order to attract the talent you need. Understanding your audience/customers is crucial in devising a marketing strategy. At Kalibrr we continuously study and seek to understand what is important to job seekers during their job search. One of the important factors in a job search is a company’s image and brand. This largely affects a jobseeker’s willingness to apply for a job.
Here are a few areas you shouldn’t neglect on Kalibrr to help you with how you market your employer brand:
Your Company Page on Kalibrr is your dedicated job portal. It contains all your public Kalibrr job posts and information about your company. When a job seeker clicks on your company name or logo anywhere on Kalibrr, they will be taken to your company page. At this time, job seekers are eager to know more about your company while assessing if they should apply to any of your job posts. Refer to our Company Page Checklist to ensure you’re making a great first impression:
Having a high-quality version of your logo visible on your company page adds credibility and encourages familiarity with job seekers. A familiar logo if spotted on the job board, can also be eye-catching and encourage job seekers to click and learn more about your job post.
When searching for jobs, it’s important for us to know what a potential employer’s business is and what to look forward to in that company. Ensure you get that message across by providing a write up on your company that is clear, concise and shows off your team’s personality and values. Ultimately, this is a great space to show future applicants why your company would be a great place to work and build a career!
Leave a link where job seekers can learn even more about what you do. Make sure it is an active link, otherwise, you could risk looking like you lack credibility.
To encourage transparency and trust within Kalibrr’s job seeking community, trusted Kalibrr employers can have a “verified” badge on their company page. This shows job seekers that you have a credible and legitimate company. Read this article to learn how to get a verification badge for your company page: How do I get the verified badge for my company?
Job Post Banners
Add more brand personality to your job posts and company page by uploading photos to your job posts. Your company page features in the rotation all photos you have used for other job posts. This gives applicants a positive idea of what it’s like to work with your team.
The company page says a lot about your employer brand, but don’t forget that every job you post is also a reflection of your employer brand. For how to create quality job posts, check out this article: Why do job posts go through curation?
Keep in mind that what a job seeker looks for in a company depends on other things as well, such as job function or industry.